Challenge
We teamed up with Coach to create online buzz around their SS23 collection. They sought to capture the excitement of Fashion Week by involving some of social media’s biggest creators.
Challenge
We teamed up with Coach to create online buzz around their SS23 collection. They sought to capture the excitement of Fashion Week by involving some of social media’s biggest creators.
Challenge
We teamed up with Coach to create online buzz around their SS23 collection. They sought to capture the excitement of Fashion Week by involving some of social media’s biggest creators.
Approach
We produced a content series that showcased fashion week prep, runway highlights, and behind-the-scenes moments all week. Featuring creators like Noah Beck and Olivia Ponton in both casual and high-fashion settings, the series seamlessly blended aspirational and relatable, embodying Coach’s refreshed brand image.
Approach
We produced a content series that showcased fashion week prep, runway highlights, and behind-the-scenes moments all week. Featuring creators like Noah Beck and Olivia Ponton in both casual and high-fashion settings, the series seamlessly blended aspirational and relatable, embodying Coach’s refreshed brand image.
Approach
We produced a content series that showcased fashion week prep, runway highlights, and behind-the-scenes moments all week. Featuring creators like Noah Beck and Olivia Ponton in both casual and high-fashion settings, the series seamlessly blended aspirational and relatable, embodying Coach’s refreshed brand image.
Result
This series generated over 50M views, with creators sharing more than 50 pieces of content, driving major buzz and positioning Coach at the heart of fashion week.
Result
This series generated over 50M views, with creators sharing more than 50 pieces of content, driving major buzz and positioning Coach at the heart of fashion week.
Result
This series generated over 50M views, with creators sharing more than 50 pieces of content, driving major buzz and positioning Coach at the heart of fashion week.
