Challenge
General Motors aimed to connect with younger audiences while showcasing their advancements in making EV charging more accessible and user-friendly.
Challenge
General Motors aimed to connect with younger audiences while showcasing their advancements in making EV charging more accessible and user-friendly.
Challenge
General Motors aimed to connect with younger audiences while showcasing their advancements in making EV charging more accessible and user-friendly.
Approach
We collaborated with top creators, led by AdamW, to craft a dynamic video campaign that blended humor, storytelling, and GM’s innovative charging solutions. By leveraging AdamW’s engaging style alongside a broader creator network, we presented EV charging as fresh, relevant, and approachable, sparking widespread interest.
Approach
We collaborated with top creators, led by AdamW, to craft a dynamic video campaign that blended humor, storytelling, and GM’s innovative charging solutions. By leveraging AdamW’s engaging style alongside a broader creator network, we presented EV charging as fresh, relevant, and approachable, sparking widespread interest.
Approach
We collaborated with top creators, led by AdamW, to craft a dynamic video campaign that blended humor, storytelling, and GM’s innovative charging solutions. By leveraging AdamW’s engaging style alongside a broader creator network, we presented EV charging as fresh, relevant, and approachable, sparking widespread interest.
Results
The campaign generated over 10 million views, igniting conversations about EV adoption among younger audiences and solidifying General Motors as a forward-thinking leader in electric vehicles.
Results
The campaign generated over 10 million views, igniting conversations about EV adoption among younger audiences and solidifying General Motors as a forward-thinking leader in electric vehicles.
Results
The campaign generated over 10 million views, igniting conversations about EV adoption among younger audiences and solidifying General Motors as a forward-thinking leader in electric vehicles.
