Challenge
The NHRA and Toyota sought to attract a new, younger audience to the sport by leveraging creator-driven content to highlight the excitement of the In-N-Out Burger NHRA Finals and the power of Toyota Supras.
Challenge
The NHRA and Toyota sought to attract a new, younger audience to the sport by leveraging creator-driven content to highlight the excitement of the In-N-Out Burger NHRA Finals and the power of Toyota Supras.
Challenge
The NHRA and Toyota sought to attract a new, younger audience to the sport by leveraging creator-driven content to highlight the excitement of the In-N-Out Burger NHRA Finals and the power of Toyota Supras.
Approach
We took creators to the iconic Pomona dragstrips, pairing them with racing legends Ron Capps and Alexis DeJoria to make content in Toyota Supras. By creating an environment where creators could authentically engage with the sport, the dragstrip, and the cars, we enabled them to produce original content that brought the thrill of NHRA racing to life for their audiences.
Approach
We took creators to the iconic Pomona dragstrips, pairing them with racing legends Ron Capps and Alexis DeJoria to make content in Toyota Supras. By creating an environment where creators could authentically engage with the sport, the dragstrip, and the cars, we enabled them to produce original content that brought the thrill of NHRA racing to life for their audiences.
Approach
We took creators to the iconic Pomona dragstrips, pairing them with racing legends Ron Capps and Alexis DeJoria to make content in Toyota Supras. By creating an environment where creators could authentically engage with the sport, the dragstrip, and the cars, we enabled them to produce original content that brought the thrill of NHRA racing to life for their audiences.
Results
The campaign brought 10 creators together to produce content that reached 15 million views, successfully introducing NHRA racing to a new audience.
Results
The campaign brought 10 creators together to produce content that reached 15 million views, successfully introducing NHRA racing to a new audience.
Results
The campaign brought 10 creators together to produce content that reached 15 million views, successfully introducing NHRA racing to a new audience.
