Challenge
Design a launch campaign leveraging Jason Derulo’s strong online presence to amplify the release of his fifth studio album, Nu King.
Challenge
Design a launch campaign leveraging Jason Derulo’s strong online presence to amplify the release of his fifth studio album, Nu King.
Challenge
Design a launch campaign leveraging Jason Derulo’s strong online presence to amplify the release of his fifth studio album, Nu King.
Approach
By organizing a series of collab days, we brought together top creators and music stars featured on the album, like Meghan Trainor and Michael Bublé, ensuring that collaborations with Jason felt authentic, engaging, and aligned with each creator’s style while seamlessly integrating songs from the album.
Approach
By organizing a series of collab days, we brought together top creators and music stars featured on the album, like Meghan Trainor and Michael Bublé, ensuring that collaborations with Jason felt authentic, engaging, and aligned with each creator’s style while seamlessly integrating songs from the album.
Approach
By organizing a series of collab days, we brought together top creators and music stars featured on the album, like Meghan Trainor and Michael Bublé, ensuring that collaborations with Jason felt authentic, engaging, and aligned with each creator’s style while seamlessly integrating songs from the album.
Result
The campaign generated over 100 pieces of content, reaching a massive audience and amassing more than 1 billion views across platforms.
Result
The campaign generated over 100 pieces of content, reaching a massive audience and amassing more than 1 billion views across platforms.
Result
The campaign generated over 100 pieces of content, reaching a massive audience and amassing more than 1 billion views across platforms.
