Challenge
To connect with a younger demographic, Old Spice shifted its focus from traditional media to digital platforms. We were tasked with producing a series of viral video campaigns with top creators.
Challenge
To connect with a younger demographic, Old Spice shifted its focus from traditional media to digital platforms. We were tasked with producing a series of viral video campaigns with top creators.
Challenge
To connect with a younger demographic, Old Spice shifted its focus from traditional media to digital platforms. We were tasked with producing a series of viral video campaigns with top creators.
Approach
We partnered with creators like AdamW, incorporating unconventional humor and highly relatable content to revamp Old Spice’s image from dated to cutting-edge. Our ongoing collaboration has led to some of the most memorable and award-winning short-form ads on the internet.
Approach
We partnered with creators like AdamW, incorporating unconventional humor and highly relatable content to revamp Old Spice’s image from dated to cutting-edge. Our ongoing collaboration has led to some of the most memorable and award-winning short-form ads on the internet.
Approach
We partnered with creators like AdamW, incorporating unconventional humor and highly relatable content to revamp Old Spice’s image from dated to cutting-edge. Our ongoing collaboration has led to some of the most memorable and award-winning short-form ads on the internet.
Result
Over 50 unique pieces of content generated 1B+ views, with Old Spice’s brand refresh standing as a testament to the power of humor and relatable content in driving consumer engagement. Our campaigns didn’t just spark a moment — they redefined Old Spice’s image for an entirely new generation of consumers.
Result
Over 50 unique pieces of content generated 1B+ views, with Old Spice’s brand refresh standing as a testament to the power of humor and relatable content in driving consumer engagement. Our campaigns didn’t just spark a moment — they redefined Old Spice’s image for an entirely new generation of consumers.
Result
Over 50 unique pieces of content generated 1B+ views, with Old Spice’s brand refresh standing as a testament to the power of humor and relatable content in driving consumer engagement. Our campaigns didn’t just spark a moment — they redefined Old Spice’s image for an entirely new generation of consumers.
