Challenge
Every year, VidCon gathers YouTube’s biggest creators, serving as the ultimate get-together for the creator community. We were tasked with developing and producing onsite content series that fostered connections and delivered fun, engaging experiences.
Challenge
Every year, VidCon gathers YouTube’s biggest creators, serving as the ultimate get-together for the creator community. We were tasked with developing and producing onsite content series that fostered connections and delivered fun, engaging experiences.
Challenge
Every year, VidCon gathers YouTube’s biggest creators, serving as the ultimate get-together for the creator community. We were tasked with developing and producing onsite content series that fostered connections and delivered fun, engaging experiences.
Approach
We created 25+ episodes of “In a Pickle” and 10+ episodes of “Creator on Creator” — both designed to feel authentic, light-hearted, and community-focused. The content was positioned to highlight YouTube’s commitment to fostering connections between creators, which viewers could feel was genuine.
Approach
We created 25+ episodes of “In a Pickle” and 10+ episodes of “Creator on Creator” — both designed to feel authentic, light-hearted, and community-focused. The content was positioned to highlight YouTube’s commitment to fostering connections between creators, which viewers could feel was genuine.
Approach
We created 25+ episodes of “In a Pickle” and 10+ episodes of “Creator on Creator” — both designed to feel authentic, light-hearted, and community-focused. The content was positioned to highlight YouTube’s commitment to fostering connections between creators, which viewers could feel was genuine.
