Challenge
YouTube’s seven-year deal with NFL Sunday Ticket called for viral content to engage its audience and bring the service to life.
Challenge
YouTube’s seven-year deal with NFL Sunday Ticket called for viral content to engage its audience and bring the service to life.
Challenge
YouTube’s seven-year deal with NFL Sunday Ticket called for viral content to engage its audience and bring the service to life.
Approach
We developed creator-driven content that mixed viral ad formats with behind-the-scenes exclusives, aligning with YouTube’s brand of authenticity. By documenting creators attending NFL games and engaging with YouTube execs, we generated buzz around the service launch.
Unlike larger traditional agencies, our agility allowed us to quickly adapt to emerging trends and internet culture, ensuring our content didn’t just launch NFL Sunday Ticket but made it part of the cultural conversation on YouTube.
Approach
We developed creator-driven content that mixed viral ad formats with behind-the-scenes exclusives, aligning with YouTube’s brand of authenticity. By documenting creators attending NFL games and engaging with YouTube execs, we generated buzz around the service launch.
Unlike larger traditional agencies, our agility allowed us to quickly adapt to emerging trends and internet culture, ensuring our content didn’t just launch NFL Sunday Ticket but made it part of the cultural conversation on YouTube.
Approach
We developed creator-driven content that mixed viral ad formats with behind-the-scenes exclusives, aligning with YouTube’s brand of authenticity. By documenting creators attending NFL games and engaging with YouTube execs, we generated buzz around the service launch.
Unlike larger traditional agencies, our agility allowed us to quickly adapt to emerging trends and internet culture, ensuring our content didn’t just launch NFL Sunday Ticket but made it part of the cultural conversation on YouTube.
Result
The campaigns drove over 1.3 million subscribers to NFL Sunday Ticket, solidifying YouTube as the leading streaming service on TV.
Result
The campaigns drove over 1.3 million subscribers to NFL Sunday Ticket, solidifying YouTube as the leading streaming service on TV.
Result
The campaigns drove over 1.3 million subscribers to NFL Sunday Ticket, solidifying YouTube as the leading streaming service on TV.
