Opinion
Why you must be excellent at collaboration.
19 July
/
4 min read
Collaboration has always been at the core of what we do. From pairing AdamW with Nick Cannon to unforgettable matchups like Juanpa Zurita and Ed Sheeran or Lele Pons and Larray, we’ve consistently leveraged collaboration to grow channels and drive success.
For creators, collaboration is the ultimate growth hack. Teaming up with others exposes them to new audiences they’d never reach alone. The smartest creators make it a regular part of their strategy, knowing the exponential impact it can have on their growth.
For brands, we’ve turned collaboration into a strategy we call “collab days.” These structured events bring creators together in a brand-hosted setting, fostering organic partnerships and authentic content.
Collaboration has always been at the core of what we do. From pairing AdamW with Nick Cannon to unforgettable matchups like Juanpa Zurita and Ed Sheeran or Lele Pons and Larray, we’ve consistently leveraged collaboration to grow channels and drive success.
For creators, collaboration is the ultimate growth hack. Teaming up with others exposes them to new audiences they’d never reach alone. The smartest creators make it a regular part of their strategy, knowing the exponential impact it can have on their growth.
For brands, we’ve turned collaboration into a strategy we call “collab days.” These structured events bring creators together in a brand-hosted setting, fostering organic partnerships and authentic content.
Collaboration has always been at the core of what we do. From pairing AdamW with Nick Cannon to unforgettable matchups like Juanpa Zurita and Ed Sheeran or Lele Pons and Larray, we’ve consistently leveraged collaboration to grow channels and drive success.
For creators, collaboration is the ultimate growth hack. Teaming up with others exposes them to new audiences they’d never reach alone. The smartest creators make it a regular part of their strategy, knowing the exponential impact it can have on their growth.
For brands, we’ve turned collaboration into a strategy we call “collab days.” These structured events bring creators together in a brand-hosted setting, fostering organic partnerships and authentic content.
Take our work with Atlantic Records, for example. To amplify Jason Derulo’s fifth studio album, Nu King, we organized a series of collab days featuring top creators and music stars like Meghan Trainor and Michael Bublé. The result? Over 100 pieces of content featuring the album’s songs, amassing more than 1 billion views across platforms and turning Jason’s music into a viral phenomenon.
Another standout is our collaboration with General Motors. Tasked with positioning GM as a cultural leader and spotlighting their 2025 EV lineup, we hosted a creator collab weekend featuring custom-built film sets designed around the vehicles. In just 48 hours, over 50 creators produced more than 200 videos, generating over 200 million views. By seamlessly integrating their EVs into popular content, GM established itself as both innovative and culturally relevant to younger audiences.
Collaboration is more than a strategy—it’s a proven method to amplify impact for both creators and brands. By bringing together talent and fostering partnerships, we create content that doesn’t just check a box—it resonates authentically with audiences.
Take our work with Atlantic Records, for example. To amplify Jason Derulo’s fifth studio album, Nu King, we organized a series of collab days featuring top creators and music stars like Meghan Trainor and Michael Bublé. The result? Over 100 pieces of content featuring the album’s songs, amassing more than 1 billion views across platforms and turning Jason’s music into a viral phenomenon.
Another standout is our collaboration with General Motors. Tasked with positioning GM as a cultural leader and spotlighting their 2025 EV lineup, we hosted a creator collab weekend featuring custom-built film sets designed around the vehicles. In just 48 hours, over 50 creators produced more than 200 videos, generating over 200 million views. By seamlessly integrating their EVs into popular content, GM established itself as both innovative and culturally relevant to younger audiences.
Collaboration is more than a strategy—it’s a proven method to amplify impact for both creators and brands. By bringing together talent and fostering partnerships, we create content that doesn’t just check a box—it resonates authentically with audiences.
Take our work with Atlantic Records, for example. To amplify Jason Derulo’s fifth studio album, Nu King, we organized a series of collab days featuring top creators and music stars like Meghan Trainor and Michael Bublé. The result? Over 100 pieces of content featuring the album’s songs, amassing more than 1 billion views across platforms and turning Jason’s music into a viral phenomenon.
Another standout is our collaboration with General Motors. Tasked with positioning GM as a cultural leader and spotlighting their 2025 EV lineup, we hosted a creator collab weekend featuring custom-built film sets designed around the vehicles. In just 48 hours, over 50 creators produced more than 200 videos, generating over 200 million views. By seamlessly integrating their EVs into popular content, GM established itself as both innovative and culturally relevant to younger audiences.
Collaboration is more than a strategy—it’s a proven method to amplify impact for both creators and brands. By bringing together talent and fostering partnerships, we create content that doesn’t just check a box—it resonates authentically with audiences.
Jesse Dueck, Co-Founder
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