Opinion
The Timeless Power of Sketch Comedy
19 November
/
1 min read
Sketch comedy has been making us laugh since the early days of Saturday Night Live and has only grown stronger in the digital era. While other formats, like lifestyle vlogging and challenge videos, have come and gone—now having a harder time growing an audience—the relatable, short-form comedy sketch has remained a consistent winner. It’s the rare format that works across all platforms, generations, and trends, far out performing any other format we see on the internet today.
We’ve leaned into sketch comedy to drive explosive growth for creators and brands alike. From pop-stars [Jason Derulo] to tv stars [Nick Cannon], internet personalities [AdamW] to international icons [Lele Pons]— and even celebrity chefs [Jet Tila]—comedy sketches have been our go-to for hyper-growth and creating viral internet hits.
Sketch comedy has been making us laugh since the early days of Saturday Night Live and has only grown stronger in the digital era. While other formats, like lifestyle vlogging and challenge videos, have come and gone—now having a harder time growing an audience—the relatable, short-form comedy sketch has remained a consistent winner. It’s the rare format that works across all platforms, generations, and trends, far out performing any other format we see on the internet today.
We’ve leaned into sketch comedy to drive explosive growth for creators and brands alike. From pop-stars [Jason Derulo] to tv stars [Nick Cannon], internet personalities [AdamW] to international icons [Lele Pons]— and even celebrity chefs [Jet Tila]—comedy sketches have been our go-to for hyper-growth and creating viral internet hits.
Sketch comedy has been making us laugh since the early days of Saturday Night Live and has only grown stronger in the digital era. While other formats, like lifestyle vlogging and challenge videos, have come and gone—now having a harder time growing an audience—the relatable, short-form comedy sketch has remained a consistent winner. It’s the rare format that works across all platforms, generations, and trends, far out performing any other format we see on the internet today.
We’ve leaned into sketch comedy to drive explosive growth for creators and brands alike. From pop-stars [Jason Derulo] to tv stars [Nick Cannon], internet personalities [AdamW] to international icons [Lele Pons]— and even celebrity chefs [Jet Tila]—comedy sketches have been our go-to for hyper-growth and creating viral internet hits.
Jesse Dueck, Co-Founder
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