Challenge
Room1041 teamed up with James Charles to launch his highly anticipated debut makeup brand, Painted, in the most entertaining way.
Challenge
Room1041 teamed up with James Charles to launch his highly anticipated debut makeup brand, Painted, in the most entertaining way.
Challenge
Room1041 teamed up with James Charles to launch his highly anticipated debut makeup brand, Painted, in the most entertaining way.
Approach
We produced a launch commercial packed with callbacks to James Charles’ most iconic and viral career moments, delighting fans with a sense of nostalgia while generating excitement around the product launch.
Approach
We produced a launch commercial packed with callbacks to James Charles’ most iconic and viral career moments, delighting fans with a sense of nostalgia while generating excitement around the product launch.
Approach
We produced a launch commercial packed with callbacks to James Charles’ most iconic and viral career moments, delighting fans with a sense of nostalgia while generating excitement around the product launch.
Result
The campaign reached over 50M viewers, receiving widespread praise from both fans and the online community.
Result
The campaign reached over 50M viewers, receiving widespread praise from both fans and the online community.
Result
The campaign reached over 50M viewers, receiving widespread praise from both fans and the online community.
