Challenge
At Made On 2023 & 2024, YouTube sought us to develop a roundtable series where top creators would discuss the latest suite of product updates with YouTube executives in a way that felt accessible and exciting.
Challenge
At Made On 2023 & 2024, YouTube sought us to develop a roundtable series where top creators would discuss the latest suite of product updates with YouTube executives in a way that felt accessible and exciting.
Challenge
At Made On 2023 & 2024, YouTube sought us to develop a roundtable series where top creators would discuss the latest suite of product updates with YouTube executives in a way that felt accessible and exciting.
Approach
We designed a series of roundtables that embodied YouTube’s ethos of open dialogue and innovation. By collaborating with the creators, we ensured each video format was one that the creator would be eager to share organically on their channels.
Approach
We designed a series of roundtables that embodied YouTube’s ethos of open dialogue and innovation. By collaborating with the creators, we ensured each video format was one that the creator would be eager to share organically on their channels.
Approach
We designed a series of roundtables that embodied YouTube’s ethos of open dialogue and innovation. By collaborating with the creators, we ensured each video format was one that the creator would be eager to share organically on their channels.
Result
The roundtable series generated buzz for YouTube’s new product updates, amplifying reach through creators’ organic sharing and engaging audiences with a fresh, conversational approach.
Result
The roundtable series generated buzz for YouTube’s new product updates, amplifying reach through creators’ organic sharing and engaging audiences with a fresh, conversational approach.
Result
The roundtable series generated buzz for YouTube’s new product updates, amplifying reach through creators’ organic sharing and engaging audiences with a fresh, conversational approach.
