Challenge
Position General Motors as a cultural leader, increasing brand awareness among younger audiences while spotlighting the industry-leading 2025 EV lineup.
Challenge
Position General Motors as a cultural leader, increasing brand awareness among younger audiences while spotlighting the industry-leading 2025 EV lineup.
Challenge
Position General Motors as a cultural leader, increasing brand awareness among younger audiences while spotlighting the industry-leading 2025 EV lineup.
Approach
We brought General Motors to the forefront with a groundbreaking creator collab weekend. Creators were given the ultimate creative playground, featuring custom-built film sets designed around the EV lineup. This approach allowed creators to authentically integrate the vehicles into their original content, fusing innovation with entertainment in a way that felt seamless and natural.
Approach
We brought General Motors to the forefront with a groundbreaking creator collab weekend. Creators were given the ultimate creative playground, featuring custom-built film sets designed around the EV lineup. This approach allowed creators to authentically integrate the vehicles into their original content, fusing innovation with entertainment in a way that felt seamless and natural.
Approach
We brought General Motors to the forefront with a groundbreaking creator collab weekend. Creators were given the ultimate creative playground, featuring custom-built film sets designed around the EV lineup. This approach allowed creators to authentically integrate the vehicles into their original content, fusing innovation with entertainment in a way that felt seamless and natural.
Results
The campaign sparked a cultural shift for GM, positioning the brand at the heart of content that resonates with younger audiences and the creator community. Over 50 creators produced 200+ videos in just 48 hours, driving more than 200 million views. This is just the beginning, as the momentum from this campaign establishes GM as a central force in modern culture and a brand that creators and audiences alike see as innovative and exciting.
Results
The campaign sparked a cultural shift for GM, positioning the brand at the heart of content that resonates with younger audiences and the creator community. Over 50 creators produced 200+ videos in just 48 hours, driving more than 200 million views. This is just the beginning, as the momentum from this campaign establishes GM as a central force in modern culture and a brand that creators and audiences alike see as innovative and exciting.
Results
The campaign sparked a cultural shift for GM, positioning the brand at the heart of content that resonates with younger audiences and the creator community. Over 50 creators produced 200+ videos in just 48 hours, driving more than 200 million views. This is just the beginning, as the momentum from this campaign establishes GM as a central force in modern culture and a brand that creators and audiences alike see as innovative and exciting.
